When is the best time to begin a mortgage marketing campaign?

I have been hearing a lot about mortgage marketing and how you can generate a lot more leads for your business in these tough economical times. I am seriously considering doing this however I feel a bit uneducated on how to begin a campaign like this and wonder if there is a good time frame to work from and if there is even a better time of year to begin such a campaign. I am anxious to see my business grow and would love to get as much as help as possible from people who have had successes running such a campaign.

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