Retailers Need Not Worry About Gift Cards That Have Not Been Redeemed

So you walk into a store looking to buy a gift card as a present for a friend.  You walk up to the cash, pick-up a card and maybe even some gift card packaging in the form of an envelope or box.  This has become popular with not only consumers looking for the perfect gift but also retailers.  But some retailers are having some difficulty in trying to get those cards redeemed in a reasonable amount of time.  But it is not all bad since those who do redeem the gift cards will often spend more in the store than what the card is worth.  This not only increases sales but can offset the cards that have yet to be cashed in.