If you’re looking to use direct mail to promote your product or service, there is a format you should be aware of because it’s inexpensive and effective. The mail piece is called a snap pack. It’s the perfect format for financial companies. It’s inexpensive because there’s really not much to the mail piece. It’s not fancy at all, but it’s effective because it’s so simple that is creates curiosity. It also sort of looks official and that definitely adds to the curiosity. When it comes to direct mail, curiosity is important because it usually helps the direct mail piece get opened and read.
Inexpensive Snap Pack Mailers
March 4th, 2010 | Business