Another business marketing strategy that a smart independent film director used to drum up free press for his film’s debut was to hire protesters to picket in front of the theater the night of the grand opening. The protesters were friends, families and actors dressed up as zombies, protesting the depiction of zombies in the low budget movie! The press showed up in droves and each of the main stations ran a story on it for the six and ten o’clock news. The next day, he had a full page write up in the local paper, which was picked up by several smaller entertainment magazines, and subsequently led to his film selling to a larger distributor. Are you saying this method won’t work for your product? Why not? Marketing ideas are everywhere! You just have to notice what you can swipe from one industry and employ in your own that sets you apart from your competitors. And don’t forget to deliver a remarkable product, which is the best marketing you can ever do. Be remarkable, and your customers will show up in droves.
Business Marketing Ideas and Creative Advertising
September 28th, 2008 | Business